Showing posts from January, 2019Show All
To Target or Not to Target
Pin it

The dirty world of audience targeting reared its head in the context of BBC local radio last November (Nov 2017).  Maybe the DG's speech has been misinterpreted, and I think I can see how his objectives could have been in the context of the vision outlined and the occasion at which the speech w…

Read more
Is it time for journalists who write about radio to listen a little more?
Pin it

How wonderful it is that radio is once again dominating the headlines. This quiet giant has been so often overlooked. Despite around nine out of ten adults spending almost a full day a week of their lives with it, and forming a relationship unrivalled by any other medium, it’s rarely credited with …

Read more