Showing posts from May, 2016Show All
Is there a point in a positioning statement?
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My favourite ever Radio 2 positioning statement was ‘Different – Every Time You Listen’.    We knew what they were getting at, but the claim flew in the face of every piece of established radio wisdom. Having said that, Radio 2 enjoys bucking trends with some considerable success.  Do listeners rea…

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No Stars in My Car
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Another chapter begins and I start to sort out my life. Away from the luxury of corporate cushioning, I remind myself I really should buy and insure my own car. The matter of insurance would be a simple one, I'd imagined. After all, I'm not a spotty 17 year old (I was going to write '17…

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Grey-black against the sky, broad-winged, long-necked and legs trailing like sticks, the heron beats over the long remembered wood.  The house, its windows misted by neglect and the leaves of spring spreading into the peeling wooden frames, seems solid enough from the outside.  Inside the smell of …

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