Showing posts from February, 2016Show All
What do mag covers tell us about teasing?
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Even WH Smith suddenly seemed alluring today as I whiled away the windy minutes on the platform, awaiting the North-bound HST. Inside, I stared at a towering magazine rack from which I had the intention of purchasing absolutely nothing. I dimly recalled, however, that on one occasion, when trying…

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This Thing Called Radio
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A favourite song cheering a sullen moment in a grey teenage bedroom. This thing called radio. Hoping to hear the name of your school when the snow fell. This thing called radio. That birthday shout-out the day you were spotty sixteen. This thing called radio. The noisy album you won, aged 17, and w…

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No more radio ads with talkback effects, please
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No no no. Why do so many ad copywriters and producers believe the tinny sound of talkback effects works in a radio ad campaign?  I've said it before - but now this new contagion of ads bearing such effects is getting me very, very annoyed.     I can think of no TV campaign which is similarly ob…

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