Showing posts from December, 2013Show All
Brand Integration. Are we making the most of it?
Pin it

As 2010 closed, OFCOM confirmed the unthinkable.  The suits at Southwark Bridge cracked open another bottle of branded sparkling water to celebrate the sweeping away of decades of wordy compliance rules, which had caused generations of regulators to chew their Biros at the best of times.  Brand int…

Read more
How sweet does that DAB bouquet smell?
Pin it

It smelt like a Scalextrix set.  It was certainly one of the first DAB sets in London. There it sat on my messy desk at the Radio Authority in London, alongside the pile of complaints about Talk Radio UK.  Huge transformers, circuit boards and other gubbins mounted on a 1/4" plywood base, asse…

Read more
Who's that on line two?
Pin it

Spangles were so much fun.   Especially cola flavoured, with that fizzy taste which made your cheeks laugh.   Almost as much fun as a sherbet fountain.   Or maybe you preferred stretching out the Curly Wurly toffee from your mouth as the chocolate bits fell off. Sadly, if you really want to get loa…

Read more